Blueprint4

This St. Louis-based non-profit needed a new brand to help parents find more than just summer camps for kids. Blueprint4 aggregates information on out of school programs to make them more accessible to kids across the St. Louis region.

The new logo design emphasizes the search aspect of the site with a magnifying glass mark and mentions all three program category offerings, so parents know Blueprint4 lists more than just summer camps.

We rebuilt their website with improved organization, donation capabilities and a blog feature. We also developed landing pages for distinct audiences.

In our ongoing partnership with Blueprint4, I manage their social presence, write blogs, and design fun projects like an activity book for kids to take home from Blueprint4’s fair booth.

We started working with Blueprint4 in 2021 as they faced a significant drop in usage due to the COVID-19 pandemic. 2024 marked the highest ever parent usage of their database to find programs for their kids and teens. This year they were also able to distribute an all-time high of $150,000 in scholarship funding to 45 camps, making it possible for nearly 1,400 students in St. Louis to participate in summer programs, many of them for the very first time.