Riccar Vacuums

Riccar Vacuums was looking to make a big splash with their latest model releases: the Clean Air Deluxe and the Premium Pet vacuums.

To launch the new products, my team and I created a video campaign to tell the story and benefits of each vacuum. I wrote the script and storyboards for each video, coordinated the videographers and talent, scouted the shooting location and art directed the videos.

We created long form videos featured on each website product page and accompanying clips to share on social media, as well photography assets for social and printed material.